The Gruppo Saviola, a nationally recognized company for its focus on sustainability and innovation in the recycled wood sector, announces the conclusion of “Saviola Art Factory”, a project that integrates participatory art, social cohesion and visual regeneration of corporate surfaces. The initiative stems from the collaboration with ASCOP and is co-financed by the European Social Fund Plus 2021–2027 within the Cohesion Policy of the Lombardy Region.

The intervention transformed a long perimeter surface of the Viadana plant into a shared visual language, involving employees, families and young people from the area. The wall, formerly a simple functional boundary, today becomes an identity element, crossed every day by those who experience the company’s reality.

Regenerated surfaces: a mural that speaks of sustainability and community

The creation of the work, over 150 meters long, represents a concrete example of surface regeneration through a collective artistic process.
The participants, many of whom were young people experiencing street art for the first time, worked together to reinterpret an industrial surface in an aesthetic and community key, transforming it into a shared narrative of sustainability and the future.

The choice to use water-based paints, supplied by the local company Saber, underlines the Group’s intention to promote low environmental impact materials and responsible solutions also within the creative field.

A shared surface born from co-design

“Saviola Art Factory” is part of the project “A Bridge Between Rivers”, a co-design pathway that brings together public bodies, the third sector and businesses to regenerate surfaces, spaces and communities.
The creative guidance of art educator Stefano Delvò (ForMattArt APS) made it possible to turn the work on the wall into an experience of dialogue and relationship. Delvò highlights how the colors were a true social catalyst, capable of bringing together different generations within an environment of shared creativity.

For ASCOP, the initiative represents a virtuous model in which generative welfare and Corporate Social Responsibility interact to create new cultural and training opportunities for the area.

A new visual language for corporate surfaces

According to the President, Alessandro Saviola, the project is the symbolic representation of their way of doing business: inclusive, sustainable and rooted in the territory. Thanks to the direct involvement of employees and young people, a functional surface has been transformed into a work that reflects company values, identity and a sense of community.

The mural thus becomes a communicative surface, capable of telling the story of a company through an immediate and shared visual language.

The experience of Saviola Art Factory highlights how surfaces can be transformed into cultural and narrative tools. The project interprets the industrial wall not only as a material to be covered, but as a place of relationship, capable of hosting stories, values and participation.