Italian brand NEUTRA, known for its expertise in working with marble and natural stone surfaces, officially enters the Indian market through a partnership with Asian Paints. The debut will take place within Nilaya Anthology, one of the most advanced platforms for design and interiors in the subcontinent.

A new frontier for Italian marble

This operation represents an important step in the promotion of Italian natural surfaces in a growing market. NEUTRA's internationalization strategy aims to consolidate relationships with architects, designers and high-end contract operators, opening new application scenarios for Made in Italy marble.

Beyond the product: design, culture and materials

NEUTRA's design approach is based on a deep knowledge of the natural material and a production process that enhances the intrinsic qualities of marble and stone, combining traditional craftsmanship and technological innovation. Each proposal stems from a cultural vision of design, built in constant dialogue with architects, design studios and interior professionals, with the aim of offering natural stone surfaces capable of harmoniously integrating into the most evolved living contexts.

Partnership as a lever of development

The choice to collaborate with a player like Asian Paints is not accidental: the goal is to build local ecosystems in which Italian stone surfaces can be integrated into interior paths on a global scale, thanks to a valuable distribution network.